COOKIE POLICY

Last updated May 07, 2024

This Cookie Policy explains how Memphis Brooks Museum of Art ("Company," "we," "us," and "our") uses cookies and similar technologies to recognize you when you visit our website at  https://brooksmuseum.org ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Memphis Brooks Museum of Art) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

The Cookie Consent Manager can be found in the notification banner and on our website. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.

The specific types of first- and third-party cookies served through our Website and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):

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Analytics and customization cookies:

These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you.


Analytics and customization cookies:

These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you.

Name:khaos
Purpose:Set by Rubicon Project as an Internal user identifier used for analytics. Persistent cookie that stays for 2920 days
Provider:.rubiconproject.com
Service:Rubicon Project View Service Privacy Policy
Type:server_cookie
Expires in:11 months 30 days
Name:_ga
Purpose:Records a particular ID used to come up with data about website usage by the user
Provider:.brooksmuseum.org
Service:Google Analytics View Service Privacy Policy
Type:http_cookie
Expires in:1 year 1 month 4 days
Name:pxrc
Purpose:Used to analyse how user interacts with the site to optimise ads shown to them. Expires after 2 months
Provider:.pippio.com
Service:Liveramp View Service Privacy Policy
Type:server_cookie
Expires in:1 month 29 days
Name:audit
Purpose:Set by Rubicon Project to record cookie consent data.
Provider:.rubiconproject.com
Service:Rubycon Project View Service Privacy Policy
Type:server_cookie
Expires in:11 months 30 days
Name:p.gif
Provider:p.typekit.net
Type:pixel_tracker
Expires in:session
Name:_ga_#
Purpose:Used to distinguish individual users by means of designation of a randomly generated number as client identifier, which allows calculation of visits and sessions
Provider:.brooksmuseum.org
Service:Google Analytics View Service Privacy Policy
Type:http_cookie
Expires in:1 year 1 month 4 days
Name:i
Purpose:Used by Yandex Metrica for identifying site users. This cookie exists for a period of 1 year maximum.
Provider:.openx.net
Service:Yandex Metrica View Service Privacy Policy
Type:server_cookie
Expires in:11 months 30 days
Name:Pug
Provider:image2.pubmatic.com
Type:pixel_tracker
Expires in:session
Name:sd
Provider:us-u.openx.net
Type:pixel_tracker
Expires in:session
Name:956554807
Provider:www.google.com
Type:pixel_tracker
Expires in:session
Name:setuid
Provider:ib.adnxs.com
Type:pixel_tracker
Expires in:session
Name:tap.php
Purpose:Used to register anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network.
Provider:pixel.rubiconproject.com
Service:Rubicon Project View Service Privacy Policy
Type:pixel_tracker
Expires in:session
Name:xuid
Provider:eb2.3lift.com
Type:pixel_tracker
Expires in:session
Name:pxrc
Purpose:Used to analyse how user interacts with the site to optimise ads shown to them. Expires after 2 months
Provider:.rlcdn.com
Service:Liveramp View Service Privacy Policy
Type:server_cookie
Expires in:1 month 29 days
Name:rlas3
Purpose:Used to collect anonymous data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.
Provider:.rlcdn.com
Service:Rapleaf View Service Privacy Policy
Type:server_cookie
Expires in:11 months 30 days
Name:BIIGPBGPPVHEVPOVEQ26HE
Provider:d.adroll.com
Type:pixel_tracker
Expires in:session
Name:obuid
Purpose:Holds the anonymous user's ID. Used for tracking user actions, such as clicks on the recommendations. Persistent cookie that is saved for 3 months
Provider:.outbrain.com
Service:Outbrain View Service Privacy Policy
Type:server_cookie
Expires in:2 months 29 days

Advertising cookies:

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Name:CMPS
Purpose:Persistent cookies set by CasaleMedia for anonymous user tracking, and using the data used for targeted advertising
Provider:.casalemedia.com
Service:Casale Media View Service Privacy Policy
Type:server_cookie
Expires in:2 months 29 days
Name:lastExternalReferrerTime
Purpose:Detects how the user reached the website by registering their last URL-address.
Provider:www.brooksmuseum.org
Service:Meta Platforms, Inc View Service Privacy Policy
Type:html_local_storage
Expires in:persistent
Name:_fbp
Purpose:Facebook tracking pixel used to identify visitors for personalized advertising.
Provider:.brooksmuseum.org
Service:Facebook View Service Privacy Policy
Type:http_cookie
Expires in:2 months 29 days
Name:rum
Purpose:Used by the advertising platform Casadale Media to determine the visitor's interests based on pages visits, content clicked and other actions on the website.
Provider:dsum-sec.casalemedia.com
Service:Casale Media View Service Privacy Policy
Type:pixel_tracker
Expires in:session
Name:CMID
Purpose:Persistent cookies set by CasaleMedia for anonymous user tracking, and using the data used for targeted advertising
Provider:.casalemedia.com
Service:Casale Media View Service Privacy Policy
Type:server_cookie
Expires in:11 months 30 days
Name:c
Purpose:Regulates synchronisation of user identification and exchange of user data between various ad services.
Provider:.bidswitch.net
Service:BidSwitch View Service Privacy Policy
Type:server_cookie
Expires in:11 months 30 days
Name:didts
Purpose:Used to deliver adverts that are more relevant to user's interests. It is also used to limit the number of times a user sees an advertisement as well as help measure the effectiveness of the advertising campaign. It is valid for 2 months or 1 year.
Provider:.pippio.com
Service:Pippio View Service Privacy Policy
Type:server_cookie
Expires in:11 months 30 days
Name:tuuid
Purpose:Unique value to identify individual users.
Provider:.bidswitch.net
Service:Platform161 View Service Privacy Policy
Type:server_cookie
Expires in:11 months 30 days
Name:test_cookie
Purpose:A session cookie used to check if the user’s browser supports cookies.
Provider:.doubleclick.net
Service:DoubleClick View Service Privacy Policy
Type:server_cookie
Expires in:15 minutes
Name:bcookie
Purpose:Used to optimize the range of advertising on Linkedin
Provider:.linkedin.com
Service:Linkedin Ad Analytics View Service Privacy Policy
Type:server_cookie
Expires in:11 months 30 days
Name:IDE
Purpose:Used to measure the conversion rate of ads presented to the user. Expires in 1.5 years.
Provider:.doubleclick.net
Service:DoubleClick View Service Privacy Policy
Type:server_cookie
Expires in:1 year 11 months 29 days
Name:_gcl_au
Purpose:Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.
Provider:.brooksmuseum.org
Service:Google AdSense View Service Privacy Policy
Type:http_cookie
Expires in:2 months 29 days
Name:lastExternalReferrer
Purpose:Detects how the user reached the website by registering their last URL-address.
Provider:www.brooksmuseum.org
Service:Meta Platforms, Inc View Service Privacy Policy
Type:html_local_storage
Expires in:persistent
Name:nnls
Purpose:Used by Liveramp for Target advertising. Persistent cookie that is saved for 60 days
Provider:.pippio.com
Service:Liveramp View Service Privacy Policy
Type:server_cookie
Expires in:1 month 29 days
Name:tuuid_lu
Purpose:Contains a unique visitor ID, which allows Bidswitch.com to track the visitor across multiple websites. This allows Bidswitch to optimize advertisement relevance and ensure that the visitor does not see the same ads multiple times.
Provider:.bidswitch.net
Service:bidswitch.net
Type:server_cookie
Expires in:11 months 30 days
Name:tluid
Purpose:Set by Triplelift as a uniques user ID to collect anonymous information about the user browsing habits. Expires in 90 days.
Provider:.3lift.com
Service:Triplelift View Service Privacy Policy
Type:server_cookie
Expires in:2 months 29 days
Name:did
Purpose:Used to show site visitors targeted ads. It expires after 2 months or 1 year.
Provider:.pippio.com
Service:Pippio View Service Privacy Policy
Type:server_cookie
Expires in:11 months 30 days
Name:sync
Purpose:A session cookie used to show relevant ads to a user on a site based on their interests.
Provider:x.bidswitch.net
Service:Connexity View Service Privacy Policy
Type:pixel_tracker
Expires in:session
Name:PugT
Purpose:This cookie tracks when cookies were updated on the browser, in order to limit the number of calls to the server-side cookie store. Persistent cookie that expires in 30 days
Provider:.pubmatic.com
Service:Pubmatic View Service Privacy Policy
Type:server_cookie
Expires in:29 days
Name:__ar_v4
Purpose:This domain is owned by Doubleclick (Google). We use Doubleclick to manage real-time bidding advertising exchange.
Provider:.www.brooksmuseum.org
Service:DoubleClick View Service Privacy Policy
Type:http_cookie
Expires in:11 months 30 days
Name:KRTBCOOKIE_#
Purpose:Used by Pubmatic to correlate user IDs with those of their partners (such as demand side platform clients or other advertising technology companies). Pubmatic passes the information stored by the partner in this cookie to the partner when it is considering whether to purchase advertisements. This enables the partner to make better decisions about whether to display an advertisement to a site visitor
Provider:.pubmatic.com
Service:Pubmatic View Service Privacy Policy
Type:server_cookie
Expires in:2 months 29 days
Name:CMPRO
Purpose:Persistent cookies set by CasaleMedia for anonymous user tracking, and using the data used for targeted advertising
Provider:.casalemedia.com
Service:Casale Media View Service Privacy Policy
Type:server_cookie
Expires in:2 months 29 days
Name:lidc
Purpose:These cookies are associated with a B2B marketing platform, formerly known as Bizo, which is now owned by LinkedIn, the business networking platform. This sub-domain is connected with LinkedIn's marketing services that enable website owners to gain insight into types of users on their site based on LinkedIn profile data, to improve targeting.
Provider:.linkedin.com
Service:LinkedIn View Service Privacy Policy
Type:server_cookie
Expires in:1 day
Name:A3
Purpose:Cookies set in third party websites and apps
Provider:.yahoo.com
Service:Yahoo View Service Privacy Policy
Type:server_cookie
Expires in:1 year

Unclassified cookies:

These are cookies that have not yet been categorized. We are in the process of classifying these cookies with the help of their providers.

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Name:receive-cookie-deprecation
Provider:.d.adroll.com
Type:server_cookie
Expires in:1 year 29 days
Name:receive-cookie-deprecation
Provider:.adroll.com
Type:server_cookie
Expires in:1 year 29 days
Name:receive-cookie-deprecation
Provider:.adnxs.com
Type:server_cookie
Expires in:9 years 11 months 18 days
Name:__adroll
Provider:.d.adroll.com
Type:server_cookie
Expires in:1 year 29 days
Name:adroll_flgs
Provider:www.brooksmuseum.org
Type:html_session_storage
Expires in:session
Name:receive-cookie-deprecation
Provider:.rubiconproject.com
Type:server_cookie
Expires in:2 months 29 days
Name:ar_debug
Provider:x.adroll.com
Type:server_cookie
Expires in:session
Name:__adroll_shared
Provider:.adroll.com
Type:server_cookie
Expires in:1 year 29 days
Name:33x_b
Provider:.33across.com
Type:server_cookie
Expires in:11 months 30 days
Name:li_sugr
Provider:.linkedin.com
Type:server_cookie
Expires in:2 months 29 days
Name:tluidp
Provider:.3lift.com
Type:server_cookie
Expires in:2 months 29 days
Name:__adroll_fpc
Provider:.www.brooksmuseum.org
Type:http_cookie
Expires in:1 year
Name:IDSYNC
Provider:.analytics.yahoo.com
Type:server_cookie
Expires in:11 months 30 days

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How can I control cookies on my browser?

As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information. The following is information about how to manage cookies on the most popular browsers:

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Do you use Flash cookies or Local Shared Objects?

Websites may also use so-called "Flash Cookies" (also known as Local Shared Objects or "LSOs") to, among other things, collect and store information about your use of our services, fraud prevention, and for other site operations.

If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to "information" on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).

Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.

Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. They can accomplish this by using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these.

How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at jeff.rhodin@brooksmuseum.org or by post to:

Memphis Brooks Museum of Art

1934 Poplar Ave, Memphis, TN 38104, USA

Memphis, TN 38104

United States

Phone: (+1)9015446200

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